Flowerstone Farm & Nursery
Flowerstone Farm & Nursery is a specialist nursery showcasing native, drought resistant plants and strategies that will help gardener's future-proof their landscapes.
Brand Identity | Web & e-commerce | Signage
growing business
BRIEF: Create an identity for a start-up nursery with an online e-commerce portal. Initially the property was un-named, prompting the ownership family to seek inspiration. A shared interest in rock-hounding landed the name 'flowerstone' after unique local stone with crystalline flower patterns.
Once the logo and ID was approved, site signage was designed to advertise road-side and navigate visitors around the property.
Using their payment platform, a website with store functions was designed to allow online sales as well as advertise inventory to their audience.
SIGNAGE
ONLINE STORE
Way-FINDERS
Brand Identity
The owners named the newly-acquired property "Flowerstone Farm & Nursery" after the local Chrysanthemum Stone. This was particularly apt due to the family's history in flower sales and landscaping business.
Incorporating flower and stone components of the name was made easier after seeing the stone pattern firsthand - the flower style had to be in keeping. The initial design was more monochromatic, which was quickly altered to attract more attention with one of the owner's favourite colours: amaranth.
Typefaces employed had to carry 'uniqueness' and a more functional readability for real-world scenarios like way-finding and road-side signage, where delicate fonts do not perform well as street advertisements.
